Behavioral Economics

Letter: This Isn’t About Corporate Travel, It’s Behavioral Economics

Rocketrip CEO & Founder, Dan Ruch is a strong believer in healthy debate, especially when it comes to the value of Incentivized Behavioral Change in building win-win cultures. So naturally when BTN published an op-ed entitled The Case Against Gamification and Price-to-Beat Tools, he felt compelled to respond. Letter: This Isn't About Corporate Travel, It's Behavioral…