Welcome to the New Rocketrip
Joining Rocketrip as the VP of Marketing at the beginning of this year, I had no idea that I would be walking into one of the hardest years for the corporate travel industry brought on by a global pandemic that is dramatically changing the way we work. But as someone who thrives on problem-solving during times of ambiguity and uncertainty, this past year has been one of the most challenging and rewarding of my career and it’s reminded me exactly why I love working in the dynamic startup world.
Over the past few months, I’ve been privileged enough to listen in on calls with prospective and current clients, hearing their concerns and the ways in which they’re envisioning travel into the future. Throughout these calls, one thing became immediately clear: there was a huge contrast between the actual value Rocketrip is able to provide travelers and travel managers and the ways in which we present our brand.
And in the spirit of transparency, it also became apparent to me that our website brand and messaging was no longer reflective of our forward-looking, agile team, product, and roadmap. It did not address the focuses people are prioritizing in 2020 or how we’re helping companies build best-in-class travel programs powered by choice.
Seven years into our journey of aligning corporate and personal interests, our startup roots are still at the core of who we are. We continue to find better ways to power corporate travel, expand into new markets, challenge the status quo, and make pricing work for companies who want to give back to their employees.
And with this in mind, I’m excited to introduce our new website and brand which was inspired by our team, our customers, and the future of business travel.
Meet the New Rocketrip.
We are focused on empowering employees to make better choices and our new website is a reflection of that. Our new website is user-friendly and easy-to-navigate just as our platform is within your online booking tool. We’ve chosen bright, fun colors to highlight how rewarding and incentivizing employees is an important aspect of any fun, innovative culture. And finally, we’ve chosen a dynamic branding to showcase how dynamic your employees and travel policy truly are.
Relaunch with us.
My ask is that you share feedback on our new branding and website with me. At Rocketrip, we care deeply about our mission to center the values of ownership and employee empowerment in corporate travel. And we’re equally serious about rewarding travelers for making better, more cost-conscious choices. As we navigate the post Covid-frontier, we’re continuing to look at even better ways to drive value for your program when travel is close to a standstill.
I can’t wait to hear from you, and I’m so excited to be one part of the new Rocketrip brand story.
Liam Moroney is Rocketrip’s Vice President of Marketing.
